Welcome to Pocket Sense – your practical guide to making financial sense of your life, one blog post at a time.
We are a team of four recent graduates with backgrounds in Accounting, Economics and Psychology, united by our passion for helping everyday South Africans understand and take control of their finances. Our mission is simple: to offer clear, accessible, and actionable financial insights that make a real difference in people’s lives.
While we choose to remain anonymous, our shared vision and commitment to providing useful, thoughtful content is at the heart of everything we do. We believe that financial literacy should be for everyone, not just experts—and we’re here to make sure you can build the financial future you deserve.
The Founders
Each of us comes from a different academic discipline, which means we bring a broad range of expertise to the table. Here’s how we each contribute to the Pocket Sense experience:
- The Accountant (Jacques) brings a focus on practical financial management—budgeting, saving, understanding financial statements, and handling debt. This is the foundation of personal finance that allows you to make informed decisions and keep your money on track.
- The Economist (Zurika) dives into the big picture, providing insights on market trends, the economy, and how changes in policy or global events can influence your daily financial decisions. Our goal is to help you understand the forces shaping your world, both locally and globally.
- The Psychologist (Sibusiso) adds depth by exploring the emotional side of money. Why do we make certain spending decisions? How do our habits and attitudes toward money affect our financial choices? Understanding the psychology of money can unlock lasting change in how we approach our finances.
Together, we synthesize our individual expertise to create holistic, insightful, and actionable content that speaks to your needs—no matter where you are on your financial journey.
Our Mission
At Pocket Sense, we aim to bridge the gap between complicated financial concepts and everyday life. Whether you’re looking to start budgeting, wanting to make smarter investment decisions, or simply trying to get a better grasp of your money, we’re here to guide you every step of the way. We want to give you the tools to make informed decisions, build better habits, and ultimately, improve your financial well-being.
Our content is tailored to be both relevant and practical for South Africans who want to understand the effects of economic shifts, local financial systems, and even cultural aspects on their money. But our vision doesn’t stop at South Africa—we strive to create resources that anyone can use to understand and improve their financial situation, no matter where they live.
What We Offer
Pocket Sense is built around four key pillars, each designed to provide the practical knowledge you need to thrive:
- Financial Investment – From basic principles to more advanced strategies, we cover all aspects of investing, from stocks to real estate, helping you make smarter decisions about how to grow your money.
- Money Management – Whether it’s creating a budget, managing debt, or finding ways to save more effectively, we offer actionable tips and strategies that can be implemented in your daily life.
- Financial Supplements – This section is dedicated to enhancing your financial habits. We explore tools, resources, mindset shifts, and lifestyle habits that complement your financial journey, so you can stay on track for the long haul.
- Financial Services – The financial world is full of services, products, and institutions that can help you—if you know how to navigate them. We provide clear breakdowns of banks, insurance, loans, and other financial products, so you can choose what’s best for your unique situation.
Why “Pocket Sense”?
In the world of personal finance, it can often feel like there’s a lot of noise and confusion. We wanted a name that captures our mission of helping you make sense of your finances in a way that is easy to understand, practical, and directly related to your day-to-day life. Pocket Sense is about making the complex simple and bringing financial understanding into your pocket—literally and figuratively.
Our promise is to provide you with analysis, tips, and insightful commentary that can guide you toward making better financial decisions, no matter where you are in your journey.
Why Trust Us?
We’re not just writing from a textbook. Our team members have personal and academic experience in their respective fields, which we draw on to create content that’s not only accurate but also relevant and approachable. We understand the financial challenges faced by regular South Africans, and our goal is to offer you the kind of information that you can use today to make a positive change in your financial life.
We want to be more than just a source of information—we want to be your trusted guide as you work to make sense of your pocket and build a better financial future.